OrdoState

Custom Systems & Automations

Custom software and automation, built around your business.

We design and build systems that produce content, manage campaigns, connect tools and carry recurring work. From a focused workflow to a full application, we combine AI and conventional software to fit the job.

A working system your people can use

An interface, automations, business rules, connected tools, checks and selected approvals. We build, test and deploy the system, then train your team.

Four examples of what we can build for you

Creative Production Automation: Automate static image, HTML banner or video production—commissioned separately or combined. Scale approved creative across formats, languages and markets, giving your team more time for ideas and better campaigns. Paid Media Operations Automation: Keep campaigns under continuous review against your goals and benchmarks. Surface changes that can get buried between manual checks, automate reporting and campaign tasks, and free your team to focus on strategy and the right decisions. Multi-Market Social Operations Automation: Turn your strategy into a regular flow of posts, banners and videos across markets. Automate research, planning, creation, localisation and publishing, with your brand voice and chosen reviews built into the process. Content & Localized SEO Automation: Connect local keyword research to articles, charts, infographics, editorial checks and your CMS. Each language follows its own search demand and production process.

Run it with your team. Keep developing it.

Receive the deployed system, agreed administrative access, editable rules, documentation and training. Ongoing support is optional. The proposal defines source-code access, ownership, licences and running costs.

Built around your ambitions

Every system is bespoke. These examples show what you can build; your ideas, chosen features, integrations and scale shape how far it goes. We agree the scope, timing and price around the system you want.